Marketing News

Beauty Lovers Are in Their ‘Best Light’ with Milani’s Skin Tint Stick 

The brand’s new hero product, available in 25 shades, reflects a growing consumer demand for simplified routines and hybrid formulas.

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By: Lianna Albrizio

Associate Editor

It’s lights, camera, action for Milani Cosmetics. On the heels of its successful America’s Next Top Primer campaign, the makeup brand is prompting beauty lovers to be in their best light with its new Conceal + Perfect Blur Out Skin Tint Stick.  The brand’s new hero product, available in 25 shades, reflects a growing consumer demand for simplified routines and multitasking hybrid formulas. The lightweight, silky formula blurs, hydrates and nourishes with Murumuru butter, guava fruit extract...

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